Nathan Wu, Drupad Annapureddy , Jacob Thomas, MA , Daniel Kreitzberg, MS, Keryn E. Pasch, MPH, PHD
Pervasive marketing of low-nutrition food, sugar-sweetened beverages (SSBs) and alcohol contributes to poor health. Not all advertisements are created equal. Specific features of ads, such as price promotion, the use of dramatic language, or depictions of people or characters that appeal to youth may be factors which contribute to the association between the marketing of unhealthy products and poor health. Current research on these features is limited. Investigating them may help inform local communities and agencies in regulating their presence.
Comments
Thank you for sharing this work. Do you think the limitations you described were the reason your hypothesis wasn’t supported? —Jeanette Herman
I have to admit that I was unaware of this sort of ad coding research relating to health outcomes, so I’m really glad you shared this work — it seems like a very cool (and fruitful!) way of researching this topic. —Rob Reichle