Join the legions of poets, scientists, politicians, and others who have learned to think at the invitation of James Webb Young’s A Technique for Producing Ideas. This brief but powerful book guides you through the process of innovation and learning in a way that makes creativity accessible to anyone willing to work for it. While the author’s background is in advertising, his ideas apply in every facet of life and are increasingly relevant in the world’s knowledge-based economy. Young’s tiny text represents an ideal start to university education with its tactics for viewing life through a new lens and its encouragement to look inside for a more creative version of ourselves.