Based on 30 years of experience in public relations and crafting crisis communication strategies, Jeff Hahn presents a survival guide for brands facing emergencies. Hahn brings his experience in navigating both the events and people involved in effectively, plus quickly, responding to unexpected disasters. Hahn provides entertaining and informative reading positing a proven set of tools for developing communication plans for providing a life boat when a brand’s reputation is at stake.
Book Author
Building
PAR
Instructor
John H. Murphy
Instructor URL
https://moody.utexas.edu/faculty/john-murphy
Department
Moody College of Communication
Department URL
https://moody.utexas.edu/
Room
214
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